053 - Jason Levin: Memes Make Millions

Jason is a professional Meme Lord and author of the book Memes Make Millions which gives an unprecedented look into the business of memes.  In this conversation, we talk about your personal brand as an investment, why humor-based marketing works, and how to leverage media to learn from experts for 'free'.

00:08 Discussing the Snoop Dogg Solo Stove Fiasco

03:30 The Art of Virality in Marketing

06:28 The Power of Humor in Social Media Marketing

09:06 The Investment in Social Media Presence

11:44 The Evolution of Marketing in the Digital Age

15:53 The Role of Humor in Advertising

17:28 The Power of Investing in Yourself

23:55 The Shift in Marketing Landscape

28:46 The Uniqueness of Internet Communities

31:01 The Rise of Creators and YouTubers

32:32 The Art of Content Creation and Dealing with Criticism

37:14 The Challenges of Content Distribution

38:33 The Power of Writing and Memes

41:09 The Impact of Personal Branding

51:30 The Appeal of Startups and Tech

56:36 The Life of a Writer

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