078 - Alex Neist - Building a Brand That People Care About

Alex Neist the founder and CEO of Hostage Tape - a mouth tape company that helps people reduce snoring and sleep better.  

Mouth taping at night might seem crazy, but our bodies are built to breathe through our noses. Research suggests that many people breathe through their mouths while sleeping, which increases the risk of sleep apnea and other health issues. By applying a flexible and breathable piece of tape, you can prevent mouth breathing and potentially decrease these complications.

In this conversation, we talk about how Alex built the company that has grown to $50M+ in sales and having sponsorships with the UFC and Joe Rogan in only 3 years. 


Alex's Links
Hostage Tape Website
Alex Instagram
Alex Twitter

Timestamps

00:18 Identifying the Problem: Mouth Breathing

03:18 Building the Brand: Hostage Tape

09:06 Challenges and Lessons Learned

20:09 Marketing Strategies and Facebook Ads

28:27 Bootstrapping and Financial Strategies

33:47 The Importance of Strategic Planning

37:12 Navigating Early Business Challenges

41:30 Entering the Retail Market

45:10 Building a Brand vs. Selling a Product

48:33 Partnering with UFC and Major Brands

59:53 Lessons from Football and Entrepreneurship